Ogre
Well-known member
- First Name
- Dennis
- Joined
- Jul 3, 2021
- Threads
- 135
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- 7,953
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- Location
- Ogregon
- Vehicles
- Model Y
- Thread starter
- #1
Picture this. You are the CEO of Ford, GM, or Ram. Your bread and butter is trucks. Over the past 2-3 years, Tesla has pretty much demolished the luxury/ premium sedan market in the US and is pretty a pretty nasty hit in the same market in Europe. Now Tesla is entering the truck market.
Tesla has announced hundreds of thousands of pre-sales on their electric trucks. Rumors suggest that number might actually be in the millions. You've dabbled in EVs for a few years, but have few sales and little profits to show for your efforts. For some companies, every EV sold has been at a loss.
Tesla is selling their truck with a range you can't match and at a price you can't sell into profitably.
What do you do?
Ford -> Tries to compete, likely selling trucks at a loss.
GM -> Trying to tap their premium customers to build expertise and scale.
Dodge -> "We'll do trucks in 4 years and kick y'all's asses".
Toyota -> "Lets talk about fuel cells..."
Nissan -> "Even our ICE trucks are barely profitable..."
Which of these is a winning strategy?
How many years before it's difficult to sell ICE trucks? 3? 5? 10?
I know there are problems and uses that will be tough for EVs to conquer for a long time. Just curious about the mainstream truck buyer here.
Tesla has announced hundreds of thousands of pre-sales on their electric trucks. Rumors suggest that number might actually be in the millions. You've dabbled in EVs for a few years, but have few sales and little profits to show for your efforts. For some companies, every EV sold has been at a loss.
Tesla is selling their truck with a range you can't match and at a price you can't sell into profitably.
What do you do?
Ford -> Tries to compete, likely selling trucks at a loss.
GM -> Trying to tap their premium customers to build expertise and scale.
Dodge -> "We'll do trucks in 4 years and kick y'all's asses".
Toyota -> "Lets talk about fuel cells..."
Nissan -> "Even our ICE trucks are barely profitable..."
Which of these is a winning strategy?
How many years before it's difficult to sell ICE trucks? 3? 5? 10?
I know there are problems and uses that will be tough for EVs to conquer for a long time. Just curious about the mainstream truck buyer here.
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